WHY BRITISH POLO GIN IS SO GOOD?
Founder, and polo player, Richard Hine, identified in November 2015 that there was a gap in the market for a 100% organic gin. The gin had to be smooth enough to be drunk on the rocks, but still retain the classic gin flavour, which is crucial to allow it to cut through tonic. It was important to achieve this because it allows the gin to be very versatile to both the end consumer and also to bars. The 100% organic provenance marks British Polo Gin out from the rest of the artisan gin market for all of the right reasons. To be the UK’s leading organic gin offering comes at a price and a price that Richard felt, was worth paying a premium for.
To achieve these goals we have used the below techniques which prove to be real talking points with consumers:
Organic Botanicals and Base Alcohol
– As all consumers know, organic credentials in what we eat and drink, are increasingly important to us all. To this end, by using 100% organic botanicals in British Polo Gin®, the ‘chemically’ taste that is often found in mass produced gins is avoided.
– This means that the gin is exceptionally smooth, full of flavour and does not have the sharp alcoholic ‘smack’ that many gins on the market have.
Mixed with 100% Organic Natural Spring Water – The gin comes out of the still at 98% proof and therefore has to be watered down to 42.7% abv. Most distilleries will use distilled water, (commonly derived from tap water), which in British Polo Gin’s opinion, completely dilutes the flavour of the spirit. By using pure spring water, drawn from the land surrounding the distillery itself, distillers are actually building a unique flavour, rather than diluting it.
– All of the alcohol is distilled from sugar beet. This is really important as it gives the gin an exceptionally smooth, rounded and faintly sweet finish to British Polo Gin®. It also means that the gin is gluten free.
Small Batch – Batches of just 150 bottles are very important as it allows for unique quality control in the distilling process. As soon as the distillate becomes pure, bottling can begin.